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How To Find Your Niche in Blogging With Free Tools

Blogging is a great way to build your brand and connect with an audience. However, if you want to build a successful blog, finding your niche is key. This guide will show you how to identify what type of content works best for your audience and how to write about it in a way that makes sense for you and potential readers.

Definition of Niche

A niche is a small, specific segment of a larger market. Niches are important because they allow you to focus on one thing and not worry about everything else in your business or industry.

While niches are only for big businesses with small profit margins, they can be very profitable if you’re willing to do the work and research. Niches often have low competition because few other blogs cover similar topics (like how-to articles).

It’s also important to note that niches help with search engine optimization (SEO). For example, if someone searches “how-to grow tomatoes” online, Google will show them all the blogs that contain information on growing tomatoes!

How To Find Your Niche in Blogging With Free Tools tomatoes

How to Pick the Right Niche When You Have Multiple Interests

  • Pick a niche that you are passionate about. If you love writing about something, this is the way to go! You will be able to write more articles and get better at it if there’s something that you can “call” from within yourself.
  • Pick a niche that has some knowledge about it already. You don’t want to start by learning everything from scratch; instead, try finding an article or tutorial on following these steps with examples so that when people see them, they know what they should do next (and why).
  • Make sure the niche is narrow enough and broad enough. Either of these two options would make it harder for people who want their content shared around social media platforms like Facebook. We need something between those two extremes – just right enough, so everyone gets what they need without too much competition.”

Determine Where You Can Find Your Audience

Now that you know your niche, it’s time to find out where your audience is. To do this, online research websites like Google Trends or Alexa Top Sites can help you determine a topic’s popularity and where people are searching for information on it.

If there needs to be more information about this topic (such as when it’s still in its infancy), use tools like Google Alerts or Bing News Feed to watch for new articles related to the subject matter of your book or blog post idea. Consider creating an account with one of these sites so they’ll notify you when they find something new!

How To Find Your Niche in Blogging With Free Tools Google Trends

Determine How Viable the Niche Is in Terms of Monetization

To determine if your niche is viable, it’s important to ask yourself a few questions.

  • What is the average monthly revenue per post?
  • How much time do people spend on your site? (Including mobile users)

The answers to these questions will help you determine how profitable your blog can become.

Conduct Keyword Research

Keyword research is finding and optimizing keywords for your blog, website or social media. Keywords are words or phrases that people use when searching for information online. For example, if you want to write about “how-to’s,” then your keywords would include “how,” “to,” “tutorials”, and other related terms like these.

You can conduct keyword research for free using Google Trends and Google Ads (or another search engine). 

How To Find Your Niche in Blogging With Free Tools Google Keyword Research

Getting It Out There

Once your content is crafted around this concept, you must share it widely so people can read it! That means posting regularly (at least once daily) on social media platforms like Facebook and Twitter. Also, writing guest posts for other blogs to increase exposure and contact influencers in related industries who might be interested in promoting/sharing this new resource. Creating email lists including people who have expressed interest in hearing more about how-to articles related specifically to their interests/needs is also recommended.

How To Find Your Niche in Blogging With Free Tools sharing on social media


Before you start blogging, it is important to know exactly what your niche is. This will help you narrow down the topics you want to write about and keep them focused on a specific topic. Once you have found this niche, you can start writing about it confidently to connect with your audience more effectively than before.


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