Creating an Effective SEO Strategy
An SEO strategy (also referred to as “SEO approach” or “search engine optimization strategy”) is the process of planning, outlining and implementing steps designed to improve search engine rankings.
In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.
How SEO Works
Here are the steps to create an SEO strategy :
- Create a List of Keywords
- Analyze Google’s First Page
- Create Something Different or Better
- Optimize For On-Page SEO
- Make Your Content Look Awesome
- Improve and Update Your Content
The four pillars of SEO
Technical SEO can seem a little daunting, but really, what we are talking about is ensuring that a search engine can read your content and explore your site. Much of this will be taken care of by the content management system you use, and tools like Screaming Frog and Deep Crawl can explore your website and highlight technical problems.
Your website should be optimized as a whole and at an individual page level. There is some crossover here from your technical SEO, and you want to start with a well-structured content hierarchy for your site. The main areas to focus on are keyword research, page titles, meta descriptions, content optimization and strong calls to action.
Content is king. That’s the saying, right? It’s true in a way. Your website is really just a wrapper for your content. Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business. And if you’re smart, your content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals.
Eventually, all SEO rivers run to this one spot: authority building. Building your authority, in large part, involves link building. Links are still a crucial component to developing strong organic rankings; however, links can be the hardest part of SEO to get right.